Today I’d like to give you a behind the scenes look at two Spring inspired color palettes and how a scheme mirroring the colors found in nature can be developed into a beautiful brand expression.

One of my favorite projects is helping brands define who they are through branding. Here I’ll share some common misconceptions about brand colors and how to work through them if you are on a branding journey or thinking about starting one.

If you are looking to add a burst of vibrant, exciting emotion to your campaigns and posts, Pantone has delivered with this year’s color.